National Centre for Indigenous Genomics

Browndog Productions created this animation for The National Centre for Indigenous Genomics, NCIG. This animation explains the origins of the NCIG collection, and its scientific and medical potential using accessible imagery and everyday language. The video was the critical unlocking tool to help explain why their DNA blood sampling program should continue in indigenous communities that had been going since the sixties. The program was suspended for two years as they struggled to communicate why the program was beneficial to their communities. The video created a major breakthrough and helped re-engage the program.

The animation was developed collaboratively by NCIG’s Research Advisory Committee, the Machado Joseph Disease Foundation and Browndog Productions and was funded by the Canberra Medical Society.